In the spirit of the holiday season, this December we would like to recognize one of our favorite media partners who truly helps to spread the holiday joy – CBS4 Denver!
Annually, the CBS4 Denver team goes above and beyond supporting Boys & Girls Clubs youth programming – especially during the holiday season. Working to assure all Club members receive a gift during the holidays, CBS4 helps to spearhead the Care 4 Colorado Toy Drive. CBS4 continues to grow awareness and increase giving for the Care 4 Colorado Toy Drive by providing in-depth media coverage throughout the duration of the campaign. In years past, CBS4’s promotional efforts have helped to collect over 20,000 toy donations and thousands of dollars of monetary donations in support of the many Club members who rely so heavily on their Clubs every day.
Along with the holiday support, CBS4 commits to partnering with Boys & Girls Clubs year-round through annual sponsorships of some of our signature events including Flight to Luxury and the Boys & Girls Clubs Gala. Additionally, this year they expanded their support by serving as the official media sponsor for Scream Scram, our annual 5K Run/Walk fundraiser. Helping to increase race participation, CBS4 provided a comprehensive four-week media campaign consisting of PSAs, email marketing, social media outreach, and much more. On race day, we were also pleased to welcome CBS4’s very own news anchor, Alan Gionet, as the event announcer.
Thank you CBS4 for your commitment to helping Denver’s youth build great futures!
